Effective Date: May 8th, 2014
Seiko Epson Corporation

MOVERIO Apps Market User Privacy Statement

Introduction: This privacy statement ("Privacy Statement") is designed to provide information about the privacy and data collection practices of Seiko Epson Corporation and its subsidiaries and affiliates (collectively referred to herein as "Epson", "we", "our" or "us") for the MOVERIO Apps Market web-based application and the application that is designed for connecting to MOVERIO Apps Market include this Privacy Statement (collectively the "Service"). This Privacy Statement does not apply to any other websites, mobile applications or services. Any interactions or information you share with the Apps you download from the Service is governed by the privacy policy for that App.

Please review this Privacy Statement carefully. If you have questions or concerns regarding this Privacy Statement, contact Epson's Privacy Coordinator by sending an email to privacy.moverio@exc.epson.co.jp. In addition, please review the MOVERIO Apps Market User Agreement, and any other applicable terms and conditions, which govern your use of the Service.

Active Collection of Personal Information. In order that you may access or take advantage of the Service, we may ask you to provide Personal Information when you register with the Service and when you communicate or otherwise interact with the Service. "Personal Information" is information that can be used to identify a specific individual. Examples of Personal Information we may collect through the Service include, without limitation: user ID, password, e-mail address and age.

Passive Collection of Information. In addition to the Personal Information you actively provide to us, we or our third party service providers may use a variety of technologies to automatically collect certain information about your use of the Service. This information may include demographic information; IP address; browser type; operating system characteristics; information pertaining to the MOVERIO device, such as product ID, serial number, and data regarding to the web page traffic, application usage, system usage and region code from which you accessed such as a unique device identifier, type, model, and version. This information may also include clickstream data, which is information about the page-by-page paths you take as you browse through our website.

The methods that we and our service providers may use to automatically collect such information may include the following:

Cookies: Cookies are data files that are placed on a computer when it is used to visit a website. These cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using the Service. You may disable cookies using your browser's preferences. However, some features of the Service may not function properly or may operate slowly if you disable the cookies. In addition, please be aware that if you choose to block cookies, some advertising preferences that are dependent on cookies may not be able to be respected.

Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Service. It is temporarily downloaded onto your computer from our web server or a third party with whom we work, is active only while you are connected to the Service, and is deleted or deactivated thereafter.

Passively-collected information about you, such as how you interact with the Service, may be combined with your Personal Information, in which case we will treat the combined information as Personal Information under this Privacy Statement.

We may send you product promotions that we think you may be interested in receiving based on passively-collected information. If we associate any such passively-collected information with Personal Information about you, we will treat the combined information as Personal Information.

Information from Third Parties. We may, from time to time, obtain supplemental information about you from third party sources or from our marketing partners in connection with co-branded websites or promotions, subject to their respective privacy policies and options. If we receive Personal Information from a third party source and/or if we combine the information we receive from these third party sources with your Personal Information, we will treat that information as Personal Information. We are not responsible for the accuracy of the information provided by third parties or how such third parties collect, use, and share such information.

Use of Personal Information. Epson may use your Personal Information: (1) to provide you with the Service and to process transactions that you have requested or agreed to receive; (2) to improve the Service or other Epson products and services; (3) to customize your experience with the Service, or to serve you specific content that is relevant to you; (4) to contact you with regard to your use of the Service and, in our discretion, changes to our policies; (5) to provide you with Service related notices; (6) to conduct surveys regarding the Service and other Epson products and services; (7) to send you advertisements for Epson products and services; and (8) for purposes disclosed at the time you provide your Personal Information or with your consent.

Disclosure of Information. Except as otherwise provided herein, Epson does not share, rent, or sell any Personal Information it collects to any third party for the third party's marketing or solicitations purposes. We may, in our sole discretion, share with third parties information that is not associated with your name or identity, such as website usage information, non-personally identifiable demographic information, and aggregate user statistics. In addition, we may share Personal Information with third parties as described in this Privacy Statement or at the time you provide the information, with your consent or at your request, or in the following circumstances:

Service Providers: We may share your Personal Information with third party service providers so that they may perform certain services for us, such as website hosting, order fulfillment, delivery of Epson promotional materials and product offers, or performing other services on our behalf. These service providers are prohibited from using your Personal Information for any purpose other than to provide this assistance and are required to protect Personal Information collected by them on behalf of Epson or disclosed to them by Epson and to comply with the general privacy principles described in this Privacy Statement.

Business Transfers: Epson may share Personal Information with its subsidiaries and affiliates for internal business purposes. Epson also reserves the right to disclose and/or transfer all information collected, whether through or in connection with the Service or otherwise, including Personal Information, to third parties in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Epson or of any of the business or assets or shares of Epson or a subsidiary or division thereof in order for you to continue to receive the same products and services from the third party.

Legal and Safety Obligations: To the maximum extent permitted by applicable law, we may also transfer and disclose user information, including Personal Information: (i) in the event we are required to respond to court orders, subpoenas or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to protect and/or defend the MOVERIO Apps Market User Agreement or other policies applicable to the Service; or (iv) to protect the personal safety, life, health, rights, property or security of any individual. To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

Your Choices and Controls.

Email. Epson provides several means for you to opt-out of receiving commercial emails from Epson. If you do not wish to receive e-mail notices regarding our products or services, you may opt-out by logging into your user account and changing your preferences. You may also opt-out through any commercial email you receive from Epson by selecting the "unsubscribe" or similar option included with each email.

Accessing and Modifying Account Information. If you have registered as a member of the Service, you may update or modify any of the information that you provided through the Service. You may do this by logging into your member account. You are responsible for maintaining the accuracy of the information you submit to us. Epson will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. Note, however, that information may persist internally for Epson's administrative purposes and that residual data may remain on backup media or for other reasons.

Complaints, inquiries, and requests for disclosure. You should direct any complaints, inquiries, and requests pertaining to this Privacy Statement (regarding disclosure, correction, or discontinuation of use of Personal information, or anything else) to the Privacy Coordinator at the address listed below. You can terminate your use of the Service by following the instructions set forth in the MOVERIO Apps Market User Agreement, or by uninstalling and deleting the software or application.

Data Retention. Epson will retain your Personal Information for the purposes described above for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.

Children's Privacy Protection. The Service is not intended for children and is not targeted to children under the age of thirteen (13). Epson does not knowingly collect data from children and, if we learn that we have received identifying information from a user under the age of thirteen (13), we will delete this information.

Third Party Websites, Interfaces, and Apps. There may be hyperlinks on the Service to other websites, interfaces, applications or locations that are operated and controlled by third parties ("Third Party Websites"). These Third Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. In addition, these Third Party Websites may solicit Personal Information from you. We make no representations regarding the policies or business practices of such Third Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your Personal Information.

Do-Not-Track. We may engage third party service providers who may collect information about you when you access the Service. This may include information about your online activities over time and across third party websites or online services. We do not use technology that recognizes a "do-not-track" signal from your web browser.

Your California Privacy Rights (as provided by California Civil Code Section 1798.83). When California customers provide Personal Information to a business, they have the right to request certain disclosures if that business shares Personal Information with third parties for the third parties' direct marketing purposes. Once per calendar year the customer may request that the business provide a list of companies with which it shares Personal Information for those companies' direct marketing purposes, and a list of the categories of Personal Information that the business shares. Instead of responding to such requests, however, a company may choose to comply with this law by establishing and publishing on its website a policy of not disclosing a customer's Personal Information to such third parties unless the customer affirmatively agrees to such disclosures, or a policy of not disclosing a customer's Personal Information to such third parties if the customer has exercised an option that prevents that information from being disclosed to third parties for those purposes. Thus, a company may comply with the law by notifying the customer of his or her right to prevent disclosure of Personal Information and providing a cost free means to exercise that right.

As stated in this Privacy Statement, we do not share information with third parties for those third parties' direct marketing purposes. If Epson should decide to change this policy in the future, you will be provided an opportunity to opt in or out of any such sharing. Epson may still share your information with third parties and affiliates for many other purposes, such as product safety, customer service, and Epson's own marketing. You cannot prevent sharing for these other purposes.

California customers may request information about our compliance with this law by contacting us at privacy.moverio@exc.epson.co.jp. Any such inquiry must include "California Privacy Rights Request" in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address.

Consent to Transfer Information. The Service is operated in Japan. If you are located outside of Japan, and are accessing or using the Service, please be aware that information we collect, including Personal Information, will be transferred to, processed and stored in Japan. By using the Service or providing us with any information through the Service, you consent to this transfer, processing and storage of your information in Japan.

Security. Epson shall implement commercially reasonable technical and organizational measures to protect Personal Information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access against all other unlawful forms of processing. We protect information you provide us throw the Service using reasonable secured transmission methods. No method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your Personal information. You also play a role in protecting your information. Please safeguard you log-in information and do not share it with others. If we receive instructions using you log-in information we will consider that you have authorized the instructions. You agree to notify us immediately of any unauthorized use of your account or any other breach of security.

Changes to this Statement. Epson may from time to time and without prior notice revise this Privacy Statement. Any changes will be effective immediately when the revised statement is posted on the Service, unless stated otherwise. We will not, however, use your Personal Information in a manner materially different than what was stated in the Privacy Statement posted on the Service at the time your Personal Information was collected unless we receive your consent.

Contacting Us. If you have any questions about this Privacy Statement, our practices, or your dealings with the Service, wish to request access to or correction or update of your Personal Information, wish to withdraw your consent (subject to legal or contractual restrictions and reasonable notice), or you have reason to believe Epson may have failed to adhere to this Privacy Statement, you can contact us by email or you can write to:

Privacy Coordinator
6925, Tazawa, Toyoshina, Azumino-shi, Nagano, Japan
Seiko Epson Corporation
Visual Products Operations Division
HMD Business Management Department
e-mail: privacy.moverio@exc.epson.co.jp